July 6, 2020

The Niche

Knoepfler lab stem cell blog

stem cell advertising

3 min read

As of October 1, Google was supposed to have banned ads for unproven stem cell clinics and products. This was according to their own new policy. How’s that going? How’s this new Google approach to unproven stem cell marketing working out in the real wild world of the web? To test it, I did over a dozen common searches that in the past would bring up first or second-page results on Google containing several ads for unproven stem cell firms. Overall, for more than …Read More

3 min read

Marketing of unproven stem cells has exploded in the past 3 years including some ads for things that sure seem like snake oil to me. Overall, it’s likely that hundreds of thousands of dollars if not more than a million are being spent on advertising of unproven stem cells. While in the past I’ve generally tried to avoid using terms like “snake oil” about stem cell interventions and products, there are some instances where in my opinion it likely applies. Here’s an official dictionary …Read More

2 min read

Over the years I’ve been keeping my eyes open for advertising by stem cell clinics and lately the trend is big splashy ads in mainstream media including large daily newspapers such as the SacBee, the San Francisco Chronicle, and now the Seattle times (see below from today’s). These kinds of big ad buys on front or back pages can cost tens of thousands of dollars or more. What this means generally is that clinics are already earning or hope to make hundreds of thousands or millions …Read More

2 min read

This morning my local paper The Sacramento Bee ran a full-page, super splashy ad for the local stem cell clinic, Nervana. Remarkably the ad says, “As Seen in The Sacramento Bee”, referring to an article by reporter Claudia Buck that ran in the past in the SacBee Insight section that raised many concerns and questions about Nervana. I may have missed it, but it seems like it has been months since the last Nervana ad in the Bee. What is going on here? It seems like there are few …Read More