Lessons from Google Ads for Stem Cell Clinics in May 2012

The number of stem cell clinics both in the U.S. and around the world continues to accelerate. There are in fact so many clinics that it would be difficult to keep track of them all. As a way of simply dipping one’s toe in the water of the ocean of clinics, I did a “stem cell treatment” Google search and then looked at the ads, not the search results themselves. To avoid any bias, I was not logged into Google.

Stem cell clinic advertisement
Screenshot from Scientific American article on paper on stem cell clinics that has a stem cell clinic ad

Here’s what I found.

I’m not judging any of these positively or negatively, but I’d be curious of your thoughts.

www.stemcelltreatments.org comes up #1. If you click on that link you are taken to a website that says splashed across the top “American Stem Cell & Anti-Aging Center”. Near the top is a video of actor Danny Glover supposedly talking about his life after stem cell therapy. I didn’t know he had a stem cell therapy. The top “headline” if you will is “The Truth About Adult Stem Cell Treatment” and below that is a link for “Our Newest Location in Grand Cayman!” At the top are many links including one to ICMS. Even though the site says “American”, as best as I can tell they have a clinic in Trinidad and their new one in the Caymans. Is there one in the U.S. too? Not sure.

www.cellmedicine.com pops up second. If you click on that link you are taken to the Stem Cell Institute website (it says “Technology by Medistem Inc.” The blurb says that they are the world’s leading adult stem cell therapy and research center. They indicate that many conditions can be treated.

www.stemcellschina.com is next. Click on that and you are taken to “China Stem Cell News: Bringing the latest in research and treatments to you”. On the site are patient testimonials and links to get treatments. There are a number of videos up including one that is subtitled “A stem cell patient in China is not an experiment”.

Number four is www.cellvitals.com. It touts “A Revolution in Stem Cell Skin Care”. No stem cell treatments here (at least not literally), but lots of anti-aging skin creams and “serums”, hair regrowth treatments, etc. On the home page the products listed range, on sale mind you, from $176 to $248. Many of the products are reported to be made from adult stem cells.

www.the-stem-cell-center.com pops up at fifth. This is the website for “Stem Cell Rejuvenation Center” in Phoenix, AZ. It says “U.S.A. Treatment Center: Adipose stem cell therapies and treatments”.  The site reports that the center has been doing stem cell treatments for over 10 years. There is a disclaimer at the bottom of the homepage that says:

“Please note that although we supply the links to research journals above, in relation to stem cells and the mentioned conditions, we are not saying that any of these studies would relate to your particular condition, nor that it would even be an effective treatment. Our Autologous Stem Cell Therapy is not an FDA approved treatment for any condition.  We provide stem cell therapy (less than manipulated) as a service and as a practice of medicine only.”

 I wonder how much Google gets paid for these ads?

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