Georgia AG & FTC win Superior Healthcare stem cell clinic case, seek $17 million

An unproven Georgia stem cell clinic called Superior Healthcare and other co-defendants recently lost a key court case.

Some of you may remember that the Attorney General (AG) of Georgia Chris Carr and the FTC have been collaborating on this case. Now we have the good news that they have won the case via a favorable summary judgment ruling.

How large will the monetary penalties be?

STEVEN D. PEYROUX, Georgia stem cell clinic, superior healthcare
Steven D. Peyroux, owner of a Georgia stem cell clinic subject to action by the FTC and the Georgia AG. LinkedIn pic.

Remarkably, the AG and FTC are asking for more than $17 million in penalties and restitution. Will the defendants also be subject to injunctions on future stem cell activities? We’ll find out more at the next hearing in mid-June.

It’s a striking story in part because it reflects a rare case where unproven stem cell clinics successfully have been held accountable in a big way.  Most make millions off of consumers without consequences.

Superior Healthcare case

Where did this case come from?

Here’s the original announcement by the FTC on the case from a few years back, which has more information. The FTC and the Georgia AG made several allegations related to marketing unproven stem cells. There’s also some useful additional brief background from a news article:

“Attorney General Chris Carr and the Federal Trade Commission (FTC) filed a joint enforcement action against Superior Healthcare, LLC, Regenerative Medicine Institute of America, LLC d/b/a Stem Cell Institute of America, LLC, Physicians Business Solutions, LLC, Steven Peyroux, and Brent Detelich for allegedly violating the Georgia Fair Business Practices Act (FBPA) and the FTC Act by making false and misleading claims about the regenerative medicine products they offered to consumers in Georgia.”

Note that Superior Healthcare name, which I’ll come back to related to another Georgia case. It’s also striking how many businesses were named as defendants. Stem cell clinic firms run by some of the same people often have a constellation of businesses associated with them with various interconnections.

In the new summary judgment ruling the court said there were no disputes of fact here and granted the summary judgment motion of the FTC and Georgia AG. I’m not an attorney, but it sounds like full victory for Georgia and the FTC. 

The defendants appear, according to the court document, to have been selling unproven stem cells from a variety of locations including chiropractic clinics. In the process, they made many health claims, and the scope of these businesses was huge.

Striking data from this court ruling

From 2017-2019, Superior Healthcare directly or via satellite locations had at least 485 customers leading to an overall cost of more than $3.3 million. That’s a lot of wasted money in my opinion.

The document also notes that the vast majority of customers were over age 60 and some of the damages sought relate to targeting older people. This fits with the broader trend of stem cell clinics targeting seniors.

The fact that both individual defendants Steven Peyroux and Brent Detelich are/were chiropractors also is consistent with the pattern in the last 6-8 years of chiros more often being involved in marketing of unproven stem cells.

Some of the details on the marketing and sales strategies here are troubling. There seem to have been some incorrect statements that the stem cell offerings were FDA or even FTC-approved. I wonder if the statements on the FTC are in part why that agency jumped in here.

Super Healthcare, Stem Cell Institute of America
Marketing material from the court document on Super Healthcare and Stem Cell Institute of America being linked.

$17 million in penalties and restitution sought from Superior Healthcare, et al.

The numbers of the possible monetary penalties are staggering here:

“In total, the State seeks $14,430,000 in civil penalties from all three remaining Defendants and $3,350,416 in restitution from Defendants Peyroux and Detelich. (MSJ, Doc. 73-1 at 33–34.)”

That’s more than $17 million in total. They may not get that amount, but even a fraction could be a relatively large financial hit for those involved. For comparison, NY AG Letitia James got a $5.1 million outcome from a Manhattan stem cell clinic.

Justin Paulk, a defendant in a different, past Georgia AG case on stem cell clinics but with the similar company name “Superior Healthcare.”

Another Georgia “Superior Healthcare” case in 2023

Georgia has arguably been one of the busiest states taking on stem cell clinics. AG Carr won a related stem cell case last summer too. From coverage back then:

“A state lawsuit filed in September 2020 against a Sandy Springs-based stem cell clinic chain sought millions of dollars in penalties, accusing the company of reaping at least $6.4 million in gross sales by persuading elderly and disabled patients to pay for dubious pain cures…Georgia Attorney General Chris Carr’s office announced this week that Elite Integrated Medical, formerly Superior Healthcare Group, and owner/ manager Justin Paulk will pay $287,631 under a settlement agreement.”

Is there some deja vu on that firm name? Any connections between the defendants and/or firms in these two distinct Georgia cases? Anyone know?

In the older case the settlement was relatively low, which was disappointing.

In another Georgia stem cell case involving a 2023 criminal conviction a man was sentenced to more than 200 years for impersonating a physician to market stem cells and elder abuse.

Looking ahead: states & feds should work together more on stem cell cases

Numerous other state AGs even beyond Georgia and New York have also taken action and even won cases and large monetary judgments against unproven stem cell clinics.  That’s all good.

However, we should keep in mind that there are many hundreds of other similar clinics across every state in the US impacting at least tens of thousands of people annually. Unfortunately, most of that activity is not being effectively addressed by any state or federal government authorities. State medical boards also appear to be doing almost nothing relative to the scope of the problem, which is a big disappointment. Many physicians are committing stem cell-related misconduct.

I wish the FTC would work with many other state AGs on similar cases. Maybe they are doing more and we just don’t know about it yet.

Is the FTC working with the FDA on some stem cell clinic cases? Given the massive scope of the unproven stem cell clinic industry in the US, a team effort of different state and federal agencies might be the only way to get things under control.

3 thoughts on “Georgia AG & FTC win Superior Healthcare stem cell clinic case, seek $17 million”

  1. So, a couple of notable things from someone who IS an attorney:
    First this really Could be an effective template to stop the rampant unproven and illegal use of various “regenerative medicine” products. Unfortunately, most of the States where this is widespread are on the right wing side of the spectrum where a political AG (they are all elected) working with any Federal Agency has become a bad look for their further aspirations, and it’s unlikely to be repeated. Whether or not the FTC continues to prosecute cases like this on their own, without state political backing, is unknown. With it, this is a powerful tool.

    Second; the most disappointing thing about this entire case is the FDA’s absence, Their sole presence here seems to be providing an affidavit that they haven’t reviewed or approved these products. There is in fact, no substantive finding here that these products are shams, only that the advertising is false and misleading. The FTC;s expert testimony to that effect did not establish that as fact. It was merely used to meet the minimum evidence requirement for the motion, because it was unopposed. So the only findings relate to the advertising; findings which can be cured by the next fraudulent clinic operator by simply cleaning up their advertising language and images. Until the FDA wades in and just says “you can’t do this” (or you can but here’s what you have to show) patients will be scammed for years to come by fraudulent regenerative medicine clinics and practitioners with better lawyers and PR people.

    Finally, as noted by the judge in the decision the court was not going to opine in any way on what damages could or should be, only that under the law both the FTC and the State of Georgia were entitled to ask for them, as well as injunctive relief.

    1. @Richard,
      Some good points.
      Ultimately it is the same court that granted summary judgment that will decide on the monetary damages too and injunctive relief, correct? It seems bankruptcy might come into play in terms of ability to pay. Does that factor into the monetary aspects here?

      1. Hello Dr. Knoepfler,
        First, I assume “Doctor” is one correct title for you? However, maybe you prefer “Professor”?🙂 Two things: First, I was curious to any possible response to your question to Richard Garr. Second, I’m currently researching the most up-to-date (as of April 2024) information you may have on the effectiveness (or ineffectiveness) the so-called exceedingly high priced Stem Cell “Rejuvenating” Supplements, currently being sold in the U.S. Is this U.S. market still the “wild west” of, say, 3 yrs ago? Thank you,

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