There are a lot of stem cell clinics out there and for years they had a pretty consistent strategy of avoiding media attention. It’s almost as if they had a secret “fly under the radar” club to avoid negative PR.
However, today’s stem cell clinics are bolder and have adopted a new strategy: actively use the media as a tool for positive PR.
For instance, there is the Gordie Howe-Stemedica case that seems to keep on giving and giving PR to Stemedica and its Mexican partner Novastem. Amongst other things, they do some non-FDA approved stem cell interventions in Mexico. After months of positive PR on the Howe story for Stemedica including from Howe’s family who talked up the clinic, we all learned that the Howe family had become investors in Stemedica at some point.
Popular Science has, in my way of thinking, fallen into this kind of stem cell clinic PR web with a recent piece. Writer Tyler Graham worked for a long time on this story on stem cell clinic chain, Cell Surgical Network (CSN). During that time he contacted Leigh Turner and me for assistance on the story and quotes.
Tyler also became, by his own disclosure in his piece in Popular Science, a patient of CSN, but we were not made aware of that. Tyler reports in his article having got a therapy from CSN doctor Mark Berman for a long-term, very troublesome back condition and gives a remarkable account of how the treatment apparently helped him. A cure is suggested.
Then there is the title of the piece: THE CURE-ALL.
There is no question mark on that title and the implication in the article is that the writer was cured of his back problem by CSN. The net result of this article is likely a drive of new business to CSN.
To his credit, Tyler does raise numerous questions about stem cell clinic offerings. He also reports on another patient (Lamon Brewster) who in the long run was not helped by CSN so that part of the article is good for balance, but overall my sense is that the article is very problematic.
The piece has some statements that sound promotional:
“That’s not to say Berman is doing anything illegal by offering a treatment he doesn’t fully comprehend. He’s not. He’s not even doing anything unethical. He is healing patients who could not be healed.”
These statements are questionable.
In the end this article is a big disappointment.
Because some high profile people have received free treatment (e.g. Gordie Howe) from stem cell clinics I asked Tyler if he received any kind of discount, free treatment, or other benefit from Dr. Berman or CSN, but got no reply. I also asked the fact checker for this story, Rebecca Geiger, about this question, but she did not reply either.
If I do hear from them I will definitely post it. It could well be that full price was paid and there were no other perks, but it was a reasonable question to ask.
If you want to see a recent in my view more balanced, investigative piece of journalism on stem cell clinics, I’d recommend taking a look at the great piece by the Associated Press (AP) by Matt Perrone.